Today, adidas is launching the latest chapter in its Here to Create campaign – “Calling All Creators.” It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com; rooted in film. This content features some of the world’s most influential athletes, designers, and musicians in sport culture seated at one table. United by their passion to create, these Creators call on athletes everywhere to defy conventions and join the adidas movement by using their imagination to make something new and shape sport culture.
adidas is the original sports brand obsessed with helping athletes make a difference in their game, life, and world. Some of the recent boundary-breaking innovations that make that difference are featured at this table, including:
- BOOST, the revolutionary cushioning technology that provides substantial and superior energy return
- Footwear created using Parley Ocean Plastic™, recycled plastic collected near coastal communities and on beaches
- First-of-its-kind Futurecraft 4D footwear, featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon
“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said Ryan Morlan, adidas’ VP of Global Brand Communication. “adidas is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we’ve called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play.”